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Case Studies

Below are four examples of how Blink Mailer is used, including a small business, a medium business, a large business and a community group. They are ordered by the number of emails sent per month. 

  • Large business - up to 150,000 emails per month
  • Medium business - 10,000 emails per month
  • Small business - 500-1000 emails a month
  • Community Group - 500 emails a month

Large Business

SA Flyers is an example of business that sends out +20,000 emails per month and has over 100,000 subscribers.

broad way world homepage 

And these subscribers are divided into smaller lists by Province, for example.

They grow their lists by sign up's though their website and from special offers and promotions throughout the year.

The aim of the SA Flyers newsletter is to provide readers with relevant information and special offers for their various products.

Their Blink Mailer system is managed by two staff members: one who assembles campaigns and another who updates the lists and sends the campaigns, as well as dealing with any technical issues.

broadway world email

SA Flyers started their newsletter in 2009 when they launched their website: a newsletter has always been integral to their business model. Initially they used proprietary hosted solutions which they found too expensive. They then tried using a 'homegrown' solution but they soon outgrew its capabilities. For them Blink Mailer was the happy medium. SA Flyers has been using Blink Mailer since 2012.

Medium Business

Attila Fodor (FineCutBodies) is a musician, producer and a former developer (of playstation games!).

He runs an indie record label which has had more than 60 releases and hundreds of gigs since 2000. He goes on world tours and has aired over 700 hours of radio content in the last 15 years. He also teaches at the Budapest School of Music Technology, running a regular class on digital technology and basic sound design paradigms.  

FineCutBodies community profile

FineCutBodies started a newsletter when he founded his record label in 2001. He began by pasting email lists into the Bcc line in his mail software. When the list started to grow he tried a few different newsletter programs.  

In 2014 he started searching for a newsletter software which could provide bespoke functionality and smooth website integration. As an audiovisual coder and video game developer, FineCutBodies has used his coding experience to customise Blink Mailer to his needs.

fine cut bodies download for subscribe offer

One example of this customisation is his download-for-signup system, where a visitor to the FineCutBodies.com website requests a free track/tool download in exchange for signing up to the mailing list.

They then receive an email with the download url in: when the url is clicked the visitor is subscribed to the list on his Blink Mailer system.

Additionally, subscribers are integrated seamlessly into the Blink Mailer system using javascript, rather than using the standard Blink Mailer subscribe pages. 

fine cut bodies subscribe button on homepage  

FineCutBodies has a total of 10k emails across several public lists, as well as a private list for pre-release news aimed at music journalists.

The subscribers come from various online contact and sign up forms (see screenshot as well as the subscribe-for-download deal). FineCutBodies send one campaign per month per list and have an average recorded open rate of 20-30%. 

Small Business 

ethical pets gazette phplist

Ethical Pets is an online store which sells Bio/Organic, ecological and fairly traded pet products.

They began using Blink Mailer to send out a newsletter called The Ethical Pets Gazette five months after they launched their store, and have now been running the list for nearly three years.  

Ethical Pets 

  • Publicise the ethical qualities of new products 
  • Share blog articles about environmental and animal welfare campaigns
  • Encourage the feeling of friendship and community present in fairs and festivals

The Ethical Pets Gazette now has 750 subscribers. Most are customers whose addresses were exported from online shop software. There is an AJAX sign up form on their shop front and they sometimes segment their lists to target specific customer groups, for example, dog owners or cat owners.

Their average open rate is as high as 36%.

Community Group

The Parliament of South Africa is legally required to inform the citizens of South Africa about their work. Responsibility for this task falls on the manager of the Content and Information Unit at Parliamentary Communication Services, who is mandated to spread this information to as broad a range of readers as possible.

One of the methods used is the Insession newsletter, which is published on a monthly basis on their website as a pdf and ebook.

Insession sign up link on parliament of south africa website

Blink Mailer is used to target the audience that wish to receive this newsletter digitally. Insession is sent to subscribers as an HTML email with links to longer articles on the government website.

insession magazine email

The Content and Information Unit have used Blink Mailer since March 2013, and the software was chosen by the IT department.

Currently the Insession list has about 450 members, all of whom subscribed themselves via a web form during the normal course of parliamentary business.

in-session sign up form

Four staff of the Content and Information Unit manage the Blink Mailer. Two have access to the subscribers' replies and two upload the newsletters as an ebook and pdf onto the parliament.gov.za website.

The government of South Africa also uses Blink Mailer to run an internal parliamentary list.

 

 

 

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