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mailer Adding subscribers with attributes

Attributes are used to make your email campaign more personal to the subscriber - like their name. So when you greet the subscriber you can actually use their name in the greeting e.g. Hi Joe. The best explanation on how to add subscribers with attributes can be found in the tutorial called Importing subscribers with additional data.

mailer Using attributes in your campaign

Once you have created an attribute and uploaded your subscribers to a list with attributes you can create a campaign using the attribute. Simply start a new campaign or got an existing campaign and type the name of the attribute within brackets like this [name] as shown in the example below.

When the campaign is sent the program will automatically collect the attributes information for each subscriber and substitute it in place of the placeholder as shown below.

More info can also be found in the User Manual Using Attributes section.